You can’t spell BLOG without BG. Centered around what’s new in marketing, advertising and public relations, the Bauserman Group Blog covers agency happenings, client success and inspirational work throughout the ad world.
For months, businesses have been playing the “Facebook Game” – a game of strategy and skill to ensure their content shows up in their follower’s newsfeeds. Although this game can be easily won with advertising dollars, there is still a desire to crack the code with a natural, organic reach. Tech Crunch recently reported, “Facebook is rolling out to the U.S. a way to choose friends and Pages they want to “See First” atop the feed.” What does this mean for the “Facebook Game?” It means that for one of the first time, Facebook is allowing users to decide what content they want filtered in and out of their feed, making their experience more personalized. In turn, it’s likely that Facebook will become even more addicting.
For marketers, this is exciting because it means that our followers can ensure … Read More »
Since its debut in 2011/2012 Snapchat has continued to impress with innovated updates to their app, content and advertising options. And, just recently, they did it again. If you haven’t heard, yesterday Greece voted on the future of their economy, determining whether or not they will accept financial help from Europe. Snapchat didn’t miss a beat. Their featured story portrayed why the vote was happening, what the vote would mean to the country, and why people might vote yes or no. Not only did they provide the unbiased facts from both sides of the fence, they also featured Greek citizens talking about their stance and opinions on the issues at hand. (The people voted “No” by the way.) It was one of the most educational Snapchat stories we’ve seen and now it has us pondering what will be next.
Here is what it looked … Read More »
This March, our social media department attended the 2015 EyeforTravel’s Social Media & Mobile Conference in San Francisco, where leading experts and innovators from around the world came to share their expertise.
Along with the delicious food and beauty San Francisco has to offer, we walked out with these key takeaways.
Using Social Media to Reduce Friction
As marketers, one of the best things we can do for our clientele is to recognize who our customers are and know what they want. 67 percent of consumers have used a company’s social media site for customer service issues, compared with 33 percent visiting the site for social marketing. It’s vital for someone to monitor and respond to both happy and unhappy customers via social media platforms. And, statistics show that when companies engage and respond to customer service requests, customers will spend 20-40 percent … Read More »
The Reno Rodeo has selected the Bauserman Group, a Reno-based advertising, marketing and communications agency to provide public relations and social media to the “Wildest, Richest, Rodeo in the West” which just celebrated its 95th year.
Today, we received word that we are a Gold District Winner in the 2014 American Advertising Awards, making us a National American Advertising Awards finalist. The award goes to the “What Beer Are You?” poster created for a DynaGraphics customer appreciation party.