Reno Advertising, Marketing, Public Relations Blog | Bauserman Group

You can’t spell BLOG without BG. Centered around what’s new in marketing, advertising and public relations, the Bauserman Group Blog covers agency happenings, client success and inspirational work throughout the ad world.


Insights: Yelp Success with Stacee Soter

Posted on 13th April, by Amanda McLernon in Advertising, Brand Development, Public Relations, Social Media. No Comments

In the last year Stacee Soter has taken P.F. Chang’s Yelp rating from 3 stars to 4 stars and helped the local company begin to overcome the chain restaurant stereotype during the latest foodie trend.

“Stacee is the type of operator that just “Gets it” and I knew that from our first conversation. Stacee’s key to success is her active participation in the consumer conversation happening on Yelp. Stacee is an incredible asset to our community and someone that every business owner should meet.” said Michael Tragash, Reno Yelp Community Manager.

I knew I had to meet her.

When I sat down with Stacee, I found that her tactics weren’t canned tips that every other blog has already covered. Here are the top 10 takeaways from our meeting:

1. Don’t Just Hear, Listen

Stacee learned through reviews, online forums, and … Read More »


Putting the “Man” in “Bauserwoman” PR

Posted on 8th March, by Bauserman PR Team in BG Employees, Company Culture, Public Relations. No Comments

Connor Christiansen joined the Bauserman Group as a Public Relations intern in May 2015. Connor focuses on writing press releases, coordinating interviews and, his favorite, posting to online community calendars. Occasionally, we let Connor break out of the intern corner and write for our blog. In honor of International Women’s Day, take a look at what his time in the office has taught him about gender in the PR industry . 

PR OFFICE, Baus. (03/08/16)— Jon Hamm’s award winning run as Sterling Cooper’s macho-man Creative Director in AMC’s critically acclaimed Mad Men creates the false perception that the advertising industry is a boys’ world filled with lavish business trips and debauchery. Well it’s true. All of it… The force, the Jedi… Wait. Wrong movie.

Although Mad Men is amazing and righteously shed light on the less glamorous aspects of our … Read More »


5 Ways to Up Your DSLR Photography Game

Posted on 19th February, by Amanda McLernon in BG Employees, Brand Development, Photography. No Comments

Many of my friends have purchased a DSLR camera, only to realize their photos look no better than their smartphone photos, so why carry around a bulky DSLR? Here’s my top 5 tips for new DSLR shooters.

Megan had no idea her morning coffee run would turn into a portrait session

1. Buy a f/1.8 50mm prime lens, right now.  It will be the best $100 (Canon) to $200 (Nikon) you’ve ever spent on photography gear.


Photo courtesy of Justus Blumer

I know, you have the 18-55mm (the “kit lens”) AND you bought the 75-350mm lens, so why would you want another lens that’s limited to only 50mm focal length? Because it’s the best bang for your buck to make that DSLR prove it’s worth over your iPhone. Your kit lens … Read More »


Super Bowl 50 Commercials Bring Their (Multi) Million Dollar Ideas

Posted on 9th February, by Amanda McLernon in Advertising, BG Employees, TV. No Comments

With the average Super Bowl commercial costing $166,666 per second, according to USA Today, advertisers did all they could to make every second count.

Some were cute, some were funny, some were sobering, some were just, well, bad (we’re looking at you, Jublia). Here were a few that made memorable impressions on our Co-Creative Director, Steven Aramini, and our PR Director, Jen Eastwood.

Steven:

T-Mobile and Drake

In the commercial, Drake (singing his hit “Hotline Bling”) is interrupted by marketing executives (of course!) with ridiculous requests to change the song. Whether you’re a Drake fan or not, his sincere “anything for the team” attitude makes an already hilarious spot even better. The spot reinforces T-Mobile’s “un-carrier” positioning and was funny without being lowbrow.

Coca Cola, Hulk and Ant Man

Coke made a mini-movie … Read More »


Moving to the Montage

Posted on 19th January, by Amanda McLernon in BG Employees, Brand Development, Company Culture. No Comments

Bauserman Group is gearing up for a big 2016! We are currently in the midst of evolving our brand, and a big step in that process is re-evaluating our office. As you may have read or seen in the news, owner Jim Bauserman recently purchased the commercial space in The Montage (along with Stacie Mathewson).

What does this mean for BG? For starters, it means we’re moving! It is also an opportunity to redefine our workspace, help shape our company culture and make a positive impact on downtown Reno.

Because the Montage commercial space is currently completely empty, we won’t be moving right away. The goal is to have the construction project completed and our agency moved into our new office by mid to late 2016.

We recently took a group trip to The Montage to see the new space and share ideas. … Read More »






Reno Advertising, Marketing, Public Relations Blog | Bauserman Group
Putting the “Man” in “Bauserwoman” PR

Connor Christiansen joined the Bauserman Group as a Public Relations intern in May 2015. Connor focuses on writing press releases, coordinating...

5 Ways to Up Your DSLR Photography Game

Many of my friends have purchased a DSLR camera, only to realize their photos look no better than their smartphone photos, so why carry...