You can’t spell BLOG without BG. Centered around what’s new in marketing, advertising and public relations, the Bauserman Group Blog covers agency happenings, client success and inspirational work throughout the ad world.
Social Media Image Sizing Infographic
Have you searched for “social media image sizes” one too many times? Us too.
The ever-changing image sizes can be challenging to keep up with, and no one infographic has all of the sizing info we most frequently search for, so we created our own. It’s current (currently). Make sure to check back; we’ll update it as new sizes come rolling in.
Download the Cheat Sheet as a PDF
The Jake Effect
If you attended classes at the Reynolds School of Journalism at the University of Nevada, Reno any time from the ’80s to the spring of 2011 it’s likely you took a class from journalism professor Jake Highton. And once you took a class from Jake Highton, you became part of an unofficial club. The club was made up of stressed-out students comparing equally bad grades. The amount of his hastily-penned — perhaps even violently-scratched — red-ink corrections caused almost everyone considerable anxiety. The harsh feedback I received remains etched in my memory, like the beautifully alliterative: “WOEFULLY WEAK.” But as time goes by, a sense of pride sneaks up on you as you say, “Yeah, I had Jake, too.”
I can still see him leaning over the lectern, saying: “I’ve seen misspellings in brass.”
In honor of National Grammar … Read More »
And the Winner Is…
The last Sunday in February is always circled in red on my calendar and blocked off a year in advance. It’s the one night I get to be with a guy that’s not my husband – and his name is Oscar.
The Academy Awards are Hollywood’s biggest night, where both the couture and the speeches are either breathtakingly good or amazingly bad. In both cases, it’s difficult to look away. Whether I’ve seen most or nearly none of the movies nominated, it’s still a wonderful time to enjoy the glitz and glamour of Tinseltown from my couch right here in Reno.
In honor of this auspicious occasion, I’d like to share with you some of the best design work out there in movie posters. Not the original designs paid for by the big movie production companies; no, these are done simply for … Read More »
Hometown Client
We’re excited to be working with Hometown Health on their new campaign. Below is the first TV spot; we had fun shooting with the Boys & Girls Club of Truckee Meadows at their 9th street location in Reno.
Holiday Giving Roundup
This time of year, there are so many easy ways to give back. Help an elderly neighbor shovel the driveway once the snow hits. Start a chain of random acts of kindness by paying for the coffee order of the stranger in the car behind you in the drive through. Or give back on a bigger scale through an office-wide effort. One of our traditions at Bauserman Group is participating in the Boys and Girls Club’s Adopt-A-Family program. We also love getting the chance to help our clients help the community.
We’re continually amazed by our clients and the way they give back. Read on for just a couple of our favorite holiday giving opportunities.
Boys & Girls Club of Truckee Meadows
Adopt-A-Family program
Businesses, families and others can adopt a family that is asking for assistance during these difficult economic times. … Read More »