You can’t spell BLOG without BG. Centered around what’s new in marketing, advertising and public relations, the Bauserman Group Blog covers agency happenings, client success and inspirational work throughout the ad world.
Hashtags are one of the strongest tools a company can use in a digital marketing campaign—they are free, easy to use, draw attention, promote content and create conversations. Developing a successful hashtag is marketing gold. They give your target audience a way to look for you. When implemented correctly, click-through rates increase, search queries increase and the hashtag itself will resonate with your audience.
Consumers use hashtags to search for conversations that are taking place on social media so that they can join in or follow a trend. Whether you’re a small brand or big brand you want people talking about you online, correct? Well, not necessarily.
Certain brands such as the Olympics and the Super Bowl say that non-sponsors cannot use official Olympic hashtags. #what
These brands are trademarking these hashtags and terms making them protected … Read More »
If you haven’t experienced the Pokémon GO craze first-hand yet, we can almost guarantee your life has been touched by one of the estimated 7.5 million aspiring Pokémasters who are stumbling around neighborhoods, parks and malls on the hunt for imaginary creatures.
We’ve heard and read about hundreds of businesses throughout the country taking full advantage of this app to bring foot traffic into their locations. Coffee shops, retail stores, malls, bar crawl organizations—you name it, they’re all bringing in business by embracing this new phenomenon.
Here are our top 10 picks of businesses capitalizing on this opportunity:
1.The Peppermill Resort & Casino in Reno, NV
Perhaps the first business in Reno to capitalize on the Pokémon craze was the Peppermill, who posted about their Pokéstops and Gyms first thing Monday morning and paid for a lure shortly … Read More »
Mos Eisely Spaceport, Tattooine (May 4, 2016)- One of my earliest memories is of watching Star Wars. To my innocent young mind everything about the galaxy far far away was black and white. Old Ben and Luke Skywalker were the architects of the shining city upon the hill and Darth Vader and his stormtroopers were undoubtedly heathens purposed only to destroy everything that is good in the universe.
Over the years I’ve learned you can’t be so steadfast in your opinions of right and wrong. Why was Darth Vader doing what he was doing? He was a pawn. His intentions seemed evil, but in his own way it was to restore order to the force. Not evil.
Darth would have drastically benefited from some simple PR. I get it guys, the dark side is actually pretty rad. There are so many perks … Read More »
In the last year Stacee Soter has taken P.F. Chang’s Yelp rating from 3 stars to 4 stars and helped the local company begin to overcome the chain restaurant stereotype during the latest foodie trend.
“Stacee is the type of operator that just “Gets it” and I knew that from our first conversation. Stacee’s key to success is her active participation in the consumer conversation happening on Yelp. Stacee is an incredible asset to our community and someone that every business owner should meet.” said Michael Tragash, Reno Yelp Community Manager.
I knew I had to meet her.
When I sat down with Stacee, I found that her tactics weren’t canned tips that every other blog has already covered. Here are the top 10 takeaways from our meeting:
1. Don’t Just Hear, Listen
Stacee learned through reviews, online forums, and … Read More »
Connor Christiansen joined the Bauserman Group as a Public Relations intern in May 2015. Connor focuses on writing press releases, coordinating interviews and, his favorite, posting to online community calendars. Occasionally, we let Connor break out of the intern corner and write for our blog. In honor of International Women’s Day, take a look at what his time in the office has taught him about gender in the PR industry .
PR OFFICE, Baus. (03/08/16)— Jon Hamm’s award winning run as Sterling Cooper’s macho-man Creative Director in AMC’s critically acclaimed Mad Men creates the false perception that the advertising industry is a boys’ world filled with lavish business trips and debauchery. Well it’s true. All of it… The force, the Jedi… Wait. Wrong movie.
Although Mad Men is amazing and righteously shed light on the less glamorous aspects of our … Read More »